Another Countdown Begins

25/01/2010

Even as I write this piece, the fifth issue of CAN-DO! the how-to business e-zine for everyone is almost ready. With the theme of “Breaking Business Boundaries”, it’s guaranteed to give entrepreneurs and wannabes a huge push towards starting something fresh, something different, something bold in this New Year.

Although we’re still pretty much writing for a predominantly Kenyan readership, I hope to make our articles more relevant to a broader audience by the sixth issue. The more I find myself online, the more I see that there is no such thing as a boundary for writing scope — except, of course, if I’m dealing with China. :-) If our Facebook page is any indication, then I have to start thinking of the American SME owner as much as I’m thinking of the Mama Mboga (female vegetable seller) on the streets of Nairobi. I suppose that’s why I’m excited about the upcoming issue’s theme. “Breaking Business Boundaries” is as relevant to me as a reminder about expanding my borders as it is a battle cry for the aspiring entrepreneur from Timbuktu.

Have a look at the new logo I’ve attached to this article. Only the discerning eye can tell that it’s actually different from all our previous logos. The old logo was tweaked by a wonderful graphic designer, living in Baguio, the summer capital of the Philippines, which is up the boondocks known as Mountain Province. She and I do all our communications via email. Now how cool is that? In essence, I’m running a global company — at least, a burgeoning one. There’s no telling how far the Internet and new technology can take us.

Watch out for our fifth issue, okay?

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